Customer equity : building and managing relationships as valuable assets / Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas.

By:

Contributor(s):

Material type: Text

TextLanguage: English Publication details: Boston, Mass. : Harvard Business School Press, c2001.Description: xix, 228 pages : illustrations ; 24 cmContent type:

Media type:

Carrier type:

ISBN:

Subject(s):

DDC classification:

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Home library	Collection	Call number	Status	Date due	Barcode
Boek	Akademia	Nie-Fiksie Versameling	658.8 BLA (Browse shelf(Opens below))	Available		16310

Previous								Next
Previous	658.8 BEN Marketing metrics : the manager's guide to measuring marketing performance /	658.8 BES Market-based management : strategies for growing customer value and profitability /	658.8 BIN Business marketing.	658.8 BLA Customer equity : building and managing relationships as valuable assets /	658.8 BLE Achieving excellence in selling : a South African approach /	658.8 BLE Achieving excellence in selling : a South African approach /	658.8 BON Marketing management : text and cases /	Next

Click on an image to view it in the image viewer

Akademia-biblioteek