Customer equity : building and managing relationships as valuable assets /
Blattberg, Robert C., 1942-
Customer equity : building and managing relationships as valuable assets / Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas. - Boston, Mass. : Harvard Business School Press, c2001. - xix, 228 pages : illustrations ; 24 cm
0875847641 9780875847641
Relationship marketing.
Customer services--Marketing.
Customer relations.
Customer loyalty.
658.8
Customer equity : building and managing relationships as valuable assets / Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas. - Boston, Mass. : Harvard Business School Press, c2001. - xix, 228 pages : illustrations ; 24 cm
0875847641 9780875847641
Relationship marketing.
Customer services--Marketing.
Customer relations.
Customer loyalty.
658.8