Basic marketing : a managerial approach / E. Jerome McCarthy.
Material type:
TextLanguage: English Publication details: Homewood, Ill. : R.D. Irwin, 1975.Edition: Fifth editionDescription: xvi, 694 pages : illustrations ; 25 cmContent type: - text
- unmediated
- volume
- 0256017476
- 0256015678
- 9780256015676
- 658.8 Abridged edition 15
| Item type | Home library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Boek | Akademia | Nie-Fiksie Versameling | 658.8 MACC (Browse shelf(Opens below)) | Available | 15986 |
Browsing Akademia shelves, Collection: Nie-Fiksie Versameling Close shelf browser (Hides shelf browser)
| 658.8 LAM Marketing / | 658.8 LAM Marketing / | 658.8 LEV Retailing management / | 658.8 MACC Basic marketing : a managerial approach / | 658.8 MACD Introduction to marketing / | 658.8 MAN Marketing management : a South African perspective / | 658.8 MAR Marketing success stories / |