Basic marketing : a managerial approach / E. Jerome McCarthy.

By:

McCarthy, E. Jerome (Edmund Jerome) [author]

Material type: Text

TextLanguage: English Publication details: Homewood, Ill. : R.D. Irwin, 1975.Edition: Fifth editionDescription: xvi, 694 pages : illustrations ; 25 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

0256017476
0256015678
9780256015676

Subject(s):

Marketing -- Management

DDC classification:

658.8 Abridged edition 15

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Holdings ( 1 )

Holdings
Item type	Home library	Collection	Call number	Status	Date due	Barcode
Boek	Akademia	Nie-Fiksie Versameling	658.8 MACC (Browse shelf(Opens below))	Available		15986

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Basic marketing : a managerial approach / E. Jerome McCarthy.