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Basic marketing : a managerial approach /

McCarthy, E. Jerome

Basic marketing : a managerial approach / E. Jerome McCarthy. - Fifth edition. - Homewood, Ill. : R.D. Irwin, 1975. - xvi, 694 pages : illustrations ; 25 cm

ISBN: 0256017476 0256015678 9780256015676

Subjects--Topical Terms:
Marketing--Management.

Dewey Class. No.: 658.8

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Basic marketing : a managerial approach /