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Key marketing metrics : the 50+ metrics every manager needs to know / Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein.
Material type:
TextLanguage: English Publisher: Harlow, England : Pearson Education Limited, 2017Copyright date: c2017Edition: Second editionDescription: xiv, 422 pages : illustrations ; 24 cmContent type: - text
- unmediated
- volume
- 9781292212470
- 658.8 Abridged edition
| Item type | Home library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Boek | Akademia | Nie-Fiksie Versameling | 658.8 FAR (Browse shelf(Opens below)) | Available | 12593 |
Browsing Akademia shelves, Collection: Nie-Fiksie Versameling Close shelf browser (Hides shelf browser)
| 658.8 ESS Essentials of marketing / | 658.8 EVA Marketing / | 658.8 FAH Foundations of marketing / | 658.8 FAR Key marketing metrics : the 50+ metrics every manager needs to know / | 658.8 FIT The e-aligned enterprise : how to map and measure your company's course in the new economy / | 658.8 FOX Consumer psychology for marketing / | 658.8 FOX Consumer psychology for marketing / |
Original edition entitled: Marketing metrics : the manager's guide to measuring marketing performance / Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer and David J. Reibstein. Third edition. Upper Saddle River, NJ :Pearson Education, 2016.
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