Key marketing metrics : the 50+ metrics every manager needs to know /
Farris, Paul W.
Key marketing metrics : the 50+ metrics every manager needs to know / Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein. - Second edition. - xiv, 422 pages : illustrations ; 24 cm
Original edition entitled: Marketing metrics : the manager's guide to measuring marketing performance / Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer and David J. Reibstein. Third edition. Upper Saddle River, NJ :Pearson Education, 2016.
9781292212470
Marketing research--Statistical methods.
Marketing--Mathematical models.
658.8
Key marketing metrics : the 50+ metrics every manager needs to know / Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein. - Second edition. - xiv, 422 pages : illustrations ; 24 cm
Original edition entitled: Marketing metrics : the manager's guide to measuring marketing performance / Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer and David J. Reibstein. Third edition. Upper Saddle River, NJ :Pearson Education, 2016.
9781292212470
Marketing research--Statistical methods.
Marketing--Mathematical models.
658.8