Key marketing metrics : the 50+ metrics every manager needs to know / Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein.

By:

Farris, Paul W [author.]

Contributor(s):

Material type: Text

TextLanguage: English Publisher: Harlow, England : Pearson Education Limited, 2017Copyright date: c2017Edition: Second editionDescription: xiv, 422 pages : illustrations ; 24 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781292212470

Subject(s):

DDC classification:

658.8 Abridged edition

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Holdings
Item type	Home library	Collection	Call number	Status	Date due	Barcode
Boek	Akademia	Nie-Fiksie Versameling	658.8 FAR (Browse shelf(Opens below))	Available		12593

Original edition entitled: Marketing metrics : the manager's guide to measuring marketing performance / Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer and David J. Reibstein. Third edition. Upper Saddle River, NJ :Pearson Education, 2016.

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Key marketing metrics : the 50+ metrics every manager needs to know / Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein.