Corporate communication strategy / Benita Steyn, Gustav Puth.

By:

Steyn, Benita [author.]

Contributor(s):

Puth, Gustav [author.]

Material type: Text

TextPublication details: Sandton : Heinemann, 2000.Description: 241 pagesContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

1868539318
9781868539314

Subject(s):

DDC classification:

658.4 Abridged edition.

Partial contents:

Strategic management of corporate communication ; Research as a strategic tool ; Environmental scanning ; Management of stakeholders, publics and activists ; Issue management.

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Holdings
Item type	Home library	Collection	Call number	Copy number	Status	Date due	Barcode
Boek	Akademia	Nie-Fiksie Versameling	658.4 STE (Browse shelf(Opens below))	1	Available		11603

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Previous	658.4 STA Management policy /	658.4 STA Strategic management and organisational dynamics /	658.4 STA Strategic management : formulation and implementation /	658.4 STE Corporate communication strategy /	658.4 STE Project management : a multi-disciplinary approach /	658.4 STE Project management : a multi-disciplinary approach /	658.4 STE Project management : a multi-disciplinary approach /	Next

Includes bibliographical references.

Strategic management of corporate communication ; Research as a strategic tool ; Environmental scanning ; Management of stakeholders, publics and activists ; Issue management.

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Corporate communication strategy / Benita Steyn, Gustav Puth.

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