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Corporate communication strategy /

Steyn, Benita,

Corporate communication strategy / Benita Steyn, Gustav Puth. - Sandton : Heinemann, 2000. - 241 pages.

Includes bibliographical references.

Strategic management of corporate communication ; Research as a strategic tool ; Environmental scanning ; Management of stakeholders, publics and activists ; Issue management.

ISBN: 1868539318 9781868539314

Subjects--Topical Terms:
Communication in organizations--South Africa.
Business communication--South Africa.
Business communication.
Communication in organizations.

Subjects--Geographic Terms:
South Africa.

Subjects--Index Terms: Corporate communication

Dewey Class. No.: 658.4

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Corporate communication strategy /