Akademia-biblioteek

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1.
Key marketing metrics : the 50+ metrics every manager needs to know / Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein. by
Edition: Second edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English Publisher: Harlow, England : Pearson Education Limited, 2017Copyright date: c2017
Availability: Items available for loan: Akademia (1)Call number: 658.8 FAR.

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2.
Marketing metrics : the manager's guide to measuring marketing performance / Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer, David J. Reibstein. by Series: Pearson business analytics series | Pearson business Analytics series
Edition: Fourth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English Publisher: [New York, New York] : Pearson, c2021
Availability: Items available for loan: Akademia (1)Call number: 658.8 BEN.

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3.
Marketing research : a problem-solving approach / Seymour Sudman, Edward Blair. by Series: Irwin/McGraw-Hill series in marketing
Material type: Text Text; Format: print magnetic disc ; Literary form: Not fiction
Language: English
Publication details: Boston : McGraw-Hill, c1998
Availability: Items available for loan: Akademia (1)Call number: 658.8 SUD.

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4.
Marketing in South Africa : decision analysis, theory, and practice / R.N. Brits and W. Duncan Reekie. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Braamfontein, Johannesburg : Macmillan South Africa, c1985
Availability: Items available for loan: Akademia (1)Call number: 658.8 BRI.

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