Marketing metrics : the manager's guide to measuring marketing performance / Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer, David J. Reibstein.

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TextLanguage: English Series: Pearson business analytics series | Pearson business Analytics seriesPublisher: [New York, New York] : Pearson, c2021Edition: Fourth editionDescription: xix, 491 pages : illustrations ; 24 cmContent type:

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Item type	Home library	Collection	Call number	Status	Date due	Barcode
Boek	Akademia	Nie-Fiksie Versameling	658.8 BEN (Browse shelf(Opens below))	Available		12594

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