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Marketing metrics : the manager's guide to measuring marketing performance /

Bendle, Neil T.

Marketing metrics : the manager's guide to measuring marketing performance / Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer, David J. Reibstein. - Fourth edition. - xix, 491 pages : illustrations ; 24 cm. - Pearson business analytics series . - Pearson business Analytics series. .

ISBN: 9780136717133 0136717136

Subjects--Topical Terms:
Marketing research.
Marketing--Mathematical models.
Performance--Measurement.

Dewey Class. No.: 658.8

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Marketing metrics : the manager's guide to measuring marketing performance /