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Marketing strategy : a decision-focused approach / Orville C. Walker, John W. Mullins.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New York, NY : McGraw-Hill Higher Education, 2013.Edition: Eighth editionDescription: 368 pages : Diagramme ; 22 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 1259010902
  • 9781259010903
Subject(s): DDC classification:
  • 658.8 Abridged edition 15
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Item type Home library Collection Call number Status Date due Barcode
Boek Akademia Nie-Fiksie Versameling 658.8 WAL (Browse shelf(Opens below)) Available 14684

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