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Marketing strategy : a decision-focused approach /

Walker, Orville C.,

Marketing strategy : a decision-focused approach / Orville C. Walker, John W. Mullins. - Eighth edition. - New York, NY : McGraw-Hill Higher Education, 2013. - 368 pages : Diagramme ; 22 cm

ISBN: 1259010902 9781259010903

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8

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Marketing strategy : a decision-focused approach /