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	1.	Key marketing metrics : the 50+ metrics every manager needs to know / Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein. by Farris, Paul W [author.] Bendle, Neil T [author.] Pfeifer, Phillip Edward, 1951- [author.] Reibstein, David J [author.] Edition: Second edition. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publisher: Harlow, England : Pearson Education Limited, 2017Copyright date: c2017 Availability: Items available for loan: Akademia (1)Call number: 658.8 FAR. Add to cart (remove)
	2.	Marketing metrics : the manager's guide to measuring marketing performance / Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer, David J. Reibstein. by Bendle, Neil T [author] Farris, Paul W [author] Pfeifer, Phillip Edward, 1951- [author] Reibstein, David J [author] Series: Pearson business analytics series \| Pearson business Analytics series Edition: Fourth edition. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publisher: [New York, New York] : Pearson, c2021 Availability: Items available for loan: Akademia (1)Call number: 658.8 BEN. Add to cart (remove)

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