Total relationship marketing : marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs--the thirty relationships--of a new marketing paradigm / Evert Gummesson.

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Material type: Text

TextPublication details: Oxford ; Butterworth-Heinemann, 2002.Edition: Second editionDescription: xiii, 350 pages : illustrationsContent type:

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Item type	Home library	Collection	Call number	Copy number	Status	Date due	Barcode
Boek	Akademia	Nie-Fiksie Versameling	658.8 GUM (Browse shelf(Opens below))	1	Available		11890

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