Total relationship marketing : marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs--the thirty relationships--of a new marketing paradigm /
Gummesson, Evert, 1936-
Total relationship marketing : marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs--the thirty relationships--of a new marketing paradigm / Evert Gummesson. - Second edition. - Oxford ; Butterworth-Heinemann, 2002. - xiii, 350 pages : illustrations
9780750654074 0750654074
Relationship marketing.
658.8
Total relationship marketing : marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs--the thirty relationships--of a new marketing paradigm / Evert Gummesson. - Second edition. - Oxford ; Butterworth-Heinemann, 2002. - xiii, 350 pages : illustrations
9780750654074 0750654074
Relationship marketing.
658.8