Akademia-biblioteek

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41.
Kotler on marketing : how to create, win, and dominate markets / Philip Kotler. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: New York : Free Press, c1999
Availability: Items available for loan: Akademia (1)Call number: 658.8 KOT.

42.
Loyalty.com : customer relationship management in the new era of Internet marketing / Frederick Newell. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York : McGraw-Hill, c2000
Availability: Items available for loan: Akademia (1)Call number: 658.8 NEW.

43.
Basic marketing : a managerial approach / E. Jerome McCarthy. by
Edition: Fifth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Homewood, Ill. : R.D. Irwin, 1975
Availability: Items available for loan: Akademia (1)Call number: 658.8 MACC.

44.
Market-driven management : using the new marketing concept to create a customer-oriented company / Frederick E. Webster, Jr. by Series: Portable MBA series
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York : John Wiley, c1994
Availability: Items available for loan: Akademia (1)Call number: 658.8 WEB.

45.
Cases in e-commerce / Jeffrey F. Rayport, Bernard J. Jaworski. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston : McGraw-Hill/Irwin marketspaceU, c2002
Availability: Items available for loan: Akademia (1)Call number: 658.8 RAY.

46.
It's not who you know it's who knows you! : the small business guide to raising your profits by raising your profile / David Avrin. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Language: English
Publication details: Hoboken, N.J. : John Wiley & Sons, c2010
Other title:
  • It is not who you know, it is who knows you!
Availability: Items available for loan: Akademia (1)Call number: 658.8 AVR.

47.
Creating rainmakers : the manager's guide to training professionals to attract new clients / Ford Harding. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Holbrook, Mass. : Adams Media, c1998
Availability: Items available for loan: Akademia (1)Call number: 658.8 HAR.

48.
Customer equity : building and managing relationships as valuable assets / Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston, Mass. : Harvard Business School Press, c2001
Availability: Items available for loan: Akademia (1)Call number: 658.8 BLA.

49.
Bemarkingsbestuur : beginsels en besluite / S. Marx en H.J. Dekker. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Afrikaans
Publication details: Pretoria : HAUM, 1982
Availability: Items available for loan: Akademia (1)Call number: 658.8 MAR. Not available: Leriba : Withdrawn (1).

50.
Marketing research : a problem-solving approach / Seymour Sudman, Edward Blair. by Series: Irwin/McGraw-Hill series in marketing
Material type: Text Text; Format: print magnetic disc ; Literary form: Not fiction
Language: English
Publication details: Boston : McGraw-Hill, c1998
Availability: Items available for loan: Akademia (1)Call number: 658.8 SUD.

51.
Market-based management : strategies for growing customer value and profitability / Roger J. Best. by
Edition: Fourth edition, International edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: English
Publication details: Upper Saddle River (N.J.) : Prentice Hall/Pearson Education International, c2005
Availability: Items available for loan: Akademia (1)Call number: 658.8 BES.

52.
The marketing decision maker ; From MkIs to MDSS / Leyland F. Pitt, Derek Bromfield ; in association with the Institute of Marketing Management. by
Edition: Second edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kenwyn : Juta, c1994
Availability: Items available for loan: Akademia (1)Call number: 658.8 PIT.

53.
Foundations of marketing / David Jobber and John Fahy. by
Edition: Third edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Maidenhead : McGraw-Hill Higher Education, c2009
Availability: Items available for loan: Akademia (1)Call number: 658.8 JOB.

54.
Customer experience management : a revolutionary approach to connecting with your customers / Bernd H. Schmitt. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Language: English
Publication details: New York : Wiley, c2003
Availability: Items available for loan: Akademia (1)Call number: 658.8 SCH.

55.
Exceptional selling : how the best connect and win in high stakes sales / Jeff Thull. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hoboken, NJ : John Wiley & Sons, c2006
Availability: Items available for loan: Akademia (1)Call number: 658.85 THU.

56.
Marketing tourism in South Africa / Richard George. by
Edition: Third edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Cape Town : Oxford University Press Southern Africa, c2008
Availability: Items available for loan: Akademia (1)Call number: 917.04 GEO.

57.
Integrated marketing communications / Hans Ouwersloot and Tom Duncan. by
Edition: European edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : McGraw-Hill, c2008
Availability: Items available for loan: Akademia (1)Call number: 658.8 OUW.

58.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Series: Irwin/McGraw-Hill series in marketing
Edition: Fifth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston, Mass. : Irwin/McGraw-Hill, c2001
Availability: Items available for loan: Akademia (1)Call number: 658.1 BEL.

59.
Marketing management / Philip Kotler, Kevin Lane Keller. by
Edition: Thirteenth edition.
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Upper Saddle River, N.J. : Pearson Education International, c2009
Availability: Items available for loan: Akademia (1)Call number: 658.8 KOT.

60.
Marketing / Charles W. Lamb, Jr. [and others]. by
Edition: Third south African Edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Cape Town, South Africa : Oxford University Press Southern Africa, c2008
Availability: Items available for loan: Akademia (1)Call number: 658.8 LAM.

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