Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

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TextLanguage: English Series: Irwin/McGraw-Hill series in marketingPublication details: Boston, Mass. : Irwin/McGraw-Hill, c2001.Edition: Fifth editionDescription: xx, 795, GL13, EN22, CR3, IN19 pages ; ol. illustrations ; 29 cmContent type:

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Item type	Home library	Collection	Call number	Status	Date due	Barcode
Boek	Akademia	Nie-Fiksie Versameling	658.1 BEL (Browse shelf(Opens below))	Available		17736

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