Advertising and promotion : an integrated marketing communications perspective /
Belch, George E. 1951-
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - Fifth edition. - Boston, Mass. : Irwin/McGraw-Hill, c2001. - xx, 795, GL13, EN22, CR3, IN19 pages ; ol. illustrations ; 29 cm. - Irwin/McGraw-Hill series in marketing . - Irwin/McGraw-Hill series in marketing. .
0071180265 9780071180269
Advertising.
Sales promotion.
Communication in marketing.
Publicity.
659.1
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - Fifth edition. - Boston, Mass. : Irwin/McGraw-Hill, c2001. - xx, 795, GL13, EN22, CR3, IN19 pages ; ol. illustrations ; 29 cm. - Irwin/McGraw-Hill series in marketing . - Irwin/McGraw-Hill series in marketing. .
0071180265 9780071180269
Advertising.
Sales promotion.
Communication in marketing.
Publicity.
659.1