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Corporate communication : getting the message across in business / Elise van Staden, Susan Marx, Lisel Erasmus-Kritzinger.

By: Contributor(s): Material type: TextTextPublication details: Pretoria : Van Schaik, 2007.Edition: 2nd edDescription: 223 pages : illustrationsContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0627026184
  • 9780627026188
Subject(s): DDC classification:
  • 658.45 21
LOC classification:
  • HF5718.V377 2007
Contents:
Section 1: Aspects of communication. The role of language -- The nature of communication in organisations -- Interpersonal communication skills -- The role of culture -- Body language -- Section 2: Applying communication principles in business. Persuasion -- Negotiation -- Writing skills -- Writing reports -- Meetings and meeting procedures -- Section 3: Combining it all: speaking out. Formal presentations -- Visual aids -- Facing the media.
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Includes bibliographical references.

Section 1: Aspects of communication. The role of language -- The nature of communication in organisations -- Interpersonal communication skills -- The role of culture -- Body language -- Section 2: Applying communication principles in business. Persuasion -- Negotiation -- Writing skills -- Writing reports -- Meetings and meeting procedures -- Section 3: Combining it all: speaking out. Formal presentations -- Visual aids -- Facing the media.

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