Marketing management : text and cases / Thomas V. Bonoma, Thomas J. Kosnik.

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Material type: Text

TextLanguage: English Publication details: Homewood, IL : Irwin, c1990.Description: xiii, 930 pages : illustrations ; 27 cmContent type:

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Holdings
Item type	Home library	Collection	Call number	Status	Date due	Barcode
Boek	Akademia	Nie-Fiksie Versameling	658.8 BON (Browse shelf(Opens below))	Available		12659

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Previous	658.8 BLA Customer equity : building and managing relationships as valuable assets /	658.8 BLE Achieving excellence in selling : a South African approach /	658.8 BLE Achieving excellence in selling : a South African approach /	658.8 BON Marketing management : text and cases /	658.8 BRI Marketing in South Africa : decision analysis, theory, and practice /	658.8 CAT International marketing /	658.8 CHA Competitive selling : out-plan, out-think, and out-sell to win every time /	Next

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