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Marketing management : text and cases /

Bonoma, Thomas V.

Marketing management : text and cases / Thomas V. Bonoma, Thomas J. Kosnik. - Homewood, IL : Irwin, c1990. - xiii, 930 pages : illustrations ; 27 cm

ISBN: 0256079927 9780256079920

Subjects--Topical Terms:
Marketing--Management.

Dewey Class. No.: 658.8

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Marketing management : text and cases /