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Marketing management /

Kotler, Philip.

Marketing management / Philip Kotler and Kevin Lane Keller. - 14e., Global edition. - Harlow : Pearson Education, c2012. - 1 volume (various pagings) : color illustrations ; 28 cm

ISBN: 0273753363 9780273753360 9780273755029 0273755021

Subjects--Topical Terms:
Marketing--Management.

Dewey Class. No.: 658.8

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