| 000 | 01719cam a22004814a 4500 | ||
|---|---|---|---|
| 001 | ocm45639122 | ||
| 003 | OCoLC | ||
| 005 | 20230111093441.0 | ||
| 008 | 001228s2001 maua b 001 0 eng | ||
| 020 |
_a0875847641 _q(hardcover) |
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| 020 |
_a9780875847641 _q(hardcover) |
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_a(OCoLC)45639122 _z(OCoLC)47270159 _z(OCoLC)992242702 |
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| 040 |
_aDLC _beng _cDLC _dUKM _dC#P _dGHG _dZLI _dLVB _dOCLCQ _dBAKER _dNLGGC _dBTCTA _dYDXCP _dOCLCG _dIG# _dS4S _dTULIB _dILU _dBDX _dOCLCO _dOCLCF _dOCLCQ _dDEBSZ _dOCLCQ _dI8M _dOCLCQ _dCSJ _dOCLCQ _dTJC _dIL4J6 _dOCLCO |
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| 041 | 0 | _aeng | |
| 042 | _apcc | ||
| 049 | _aAKDA | ||
| 082 | 1 |
_a658.8 _2Abridged edition 15 |
|
| 100 | 1 |
_aBlattberg, Robert C., _d1942- _eauthor |
|
| 245 | 1 | 0 |
_aCustomer equity : _bbuilding and managing relationships as valuable assets / _cRobert C. Blattberg, Gary Getz, Jacquelyn S. Thomas. |
| 260 | 3 |
_aBoston, Mass. : _bHarvard Business School Press, _cc2001. |
|
| 300 |
_axix, 228 pages : _billustrations ; _c24 cm |
||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
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| 650 | 0 | _aRelationship marketing. | |
| 650 | 0 |
_aCustomer services _xMarketing. |
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| 650 | 0 | _aCustomer relations. | |
| 650 | 0 | _aCustomer loyalty. | |
| 700 | 1 |
_aGetz, Gary, _d1955- _eauthor |
|
| 700 | 1 |
_aThomas, Jacquelyn S., _d1969- _eauthor |
|
| 942 |
_2ddc _cBKS |
||
| 999 |
_c49921 _d49921 |
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