| 000 | 01533cam a2200349 i 4500 | ||
|---|---|---|---|
| 001 | on1012748925 | ||
| 003 | OCoLC | ||
| 005 | 20220210083737.0 | ||
| 008 | 171003t20172017enka b 001 0 eng d | ||
| 020 |
_a9781292212470 _q(paperback) |
||
| 035 |
_a(OCoLC)1012748925 _z(OCoLC)989025772 _z(OCoLC)1223624076 _z(OCoLC)1223703035 |
||
| 040 |
_aAUD _beng _erda _cAUD _dOCLCO _dYDX _dGRU _dCHVBK _dOCLCO _dOCLCA _dBRF _dOCLCQ _dS2H _dOCL _dOCLCQ _dOCLCO |
||
| 041 | 0 | _aeng | |
| 049 | _aAKDA | ||
| 082 | 1 |
_a658.8 _2Abridged edition |
|
| 100 | 1 |
_aFarris, Paul W. _eauthor. |
|
| 245 | 1 | 0 |
_aKey marketing metrics : _bthe 50+ metrics every manager needs to know / _cPaul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein. |
| 250 | _aSecond edition. | ||
| 264 | 1 |
_aHarlow, England : _bPearson Education Limited, _c2017. |
|
| 264 | 4 | _cc2017 | |
| 300 |
_axiv, 422 pages : _billustrations ; _c24 cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 500 | _aOriginal edition entitled: Marketing metrics : the manager's guide to measuring marketing performance / Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer and David J. Reibstein. Third edition. Upper Saddle River, NJ :Pearson Education, 2016. | ||
| 650 | 1 | 0 |
_aMarketing research _xStatistical methods. |
| 650 | 1 | 0 |
_aMarketing _xMathematical models. |
| 700 | 1 |
_aBendle, Neil T. _eauthor. |
|
| 700 | 1 |
_aPfeifer, Phillip Edward. _d1951- _eauthor. |
|
| 700 | 1 |
_aReibstein, David J. _eauthor. |
|
| 942 |
_2ddc _cBKS |
||
| 999 |
_c46622 _d46622 |
||