Your search returned 3 results.

Results
	1.	Total relationship marketing : marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs--the thirty relationships--of a new marketing paradigm / Evert Gummesson. by Gummesson, Evert, 1936- [author] Edition: Second edition. Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Oxford ; Butterworth-Heinemann, 2002 Availability: Items available for loan: Akademia (1)Call number: 658.8 GUM. Add to cart (remove)
	2.	Customer equity : building and managing relationships as valuable assets / Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas. by Blattberg, Robert C, 1942- [author] Getz, Gary, 1955- [author] Thomas, Jacquelyn S, 1969- [author] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Boston, Mass. : Harvard Business School Press, c2001 Availability: Items available for loan: Akademia (1)Call number: 658.8 BLA. Add to cart (remove)
	3.	Customer experience management : a revolutionary approach to connecting with your customers / Bernd H. Schmitt. by Schmitt, Bernd [author] Material type: Text; Format: available online ; Literary form: Not fiction Language: English Publication details: New York : Wiley, c2003 Availability: Items available for loan: Akademia (1)Call number: 658.8 SCH. Add to cart (remove)

Akademia-biblioteek