Strategic marketing management : planning, implementation, and control / Richard M.S. Wilson and Colin Gilligan.
Material type: TextLanguage: English Series: Marketing series (London, England). Student.Publication details: Oxford ; Butterworth-Heinemann, 1997.Edition: Second editionDescription: xx, 827 pages : illustrations ; 29 cmContent type:- text
- unmediated
- volume
- 075062244X
- 9780750622448
- 658.8 Abridged edition
Item type | Home library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Boek | Akademia | Nie-Fiksie Versameling | 658.8 WIL (Browse shelf(Opens below)) | Available | 14676 |
"Published by Butterworth-Heinemann on behalf of the Chartered Institute of Marketing"--Page 4 of cover.