Advertising & integrated brand promotion Angeline Close Scheinbaum, Thomas Clayton O'Guinn, Richard J. Semenik

By:

Scheinbaum, Angeline Close [author]

Contributor(s):

O'Guinn, Thomas C [author]
Semenik, Richard J [author]

Material type: Text

TextLanguage: English Publisher: Boston, MA Cengage c2022Edition: Ninth editionDescription: xxii, 452 pages : color illustrations ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

0357721403
9780357721407

Subject(s):

Advertising
Advertising media planning

DDC classification:

659.1 Abridged edition 15

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Item type	Home library	Collection	Call number	Status	Date due	Barcode
Boek	Akademia	Nie-Fiksie Versameling	659.1 SCH (Browse shelf(Opens below))	Available		17936

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Advertising & integrated brand promotion Angeline Close Scheinbaum, Thomas Clayton O'Guinn, Richard J. Semenik