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Strategic marketing management : planning, implementation, and control / Richard M.S. Wilson and Colin Gilligan.

By: Contributor(s): Material type: TextTextLanguage: English Series: Marketing series (London, England). Student.Publication details: Oxford ; Butterworth-Heinemann, 1997.Edition: Second editionDescription: xx, 827 pages : illustrations ; 29 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 075062244X
  • 9780750622448
Subject(s): DDC classification:
  • 658.8 Abridged edition
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Item type Home library Collection Call number Status Date due Barcode
Boek Akademia Nie-Fiksie Versameling 658.8 WIL (Browse shelf(Opens below)) Available 14676

"Published by Butterworth-Heinemann on behalf of the Chartered Institute of Marketing"--Page 4 of cover.

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