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Business economics : strategy and applications / Mark Cook and Corri Farquharson.

By: Contributor(s): Material type: TextTextPublication details: London ; Washington, DC : Pitman Pub., 1998.Description: xxii, 602 pages : illustrations ; 27 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0273617133
  • 9780273617136
Subject(s): Genre/Form: DDC classification:
  • 338.7 21
LOC classification:
  • HD30.22 C66 1998
Other classification:
  • 85.00
Contents:
Introduction -- Demand, revenue and costs -- Marketing and investment decisions -- Economics and corporate strategy -- Business issues.
Summary: Business Economics uses international case studies to explain and develop the link between business economics and strategy. The authors cover the impact of recently emerging themes, including the growth of information technology.
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Holdings
Item type Home library Collection Call number Status Date due Barcode
Boek Akademia Nie-Fiksie Versameling 338.7 COO (Browse shelf(Opens below)) Available 11472

Includes bibliographical references and index.

Introduction -- Demand, revenue and costs -- Marketing and investment decisions -- Economics and corporate strategy -- Business issues.

Business Economics uses international case studies to explain and develop the link between business economics and strategy. The authors cover the impact of recently emerging themes, including the growth of information technology.

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