Akademia-biblioteek

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1.
Total relationship marketing : marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs--the thirty relationships--of a new marketing paradigm / Evert Gummesson. by
Edition: Second edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Oxford ; Butterworth-Heinemann, 2002
Availability: Items available for loan: Akademia (1)Call number: 658.8 GUM.

2.
Management / Peter F. Drucker. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Oxford : Butterworth-Heinemann, 1988, c1974
Other title:
  • Management : task, responsibilities, practices
Availability: Items available for loan: Akademia (1)Call number: 658 DRU.

3.
Power, performance and ethics : key articles from Director, Britain's leading boardroom magazine / edited by Stuart Rock and Carol Kennedy. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Oxford : Butterworth-Heinemann, 1991
Availability: Items available for loan: Akademia (1)Call number: 658 POW.

4.
Team roles at work / Meredith Belbin. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Oxford : Butterworth-Heinemann, 1993
Availability: Items available for loan: Akademia (1)Call number: 658.4 BEL.

5.
Strategic marketing management : planning, implementation, and control / Richard M.S. Wilson and Colin Gilligan. by Series: Marketing series (London, England). Student.
Edition: Second edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Oxford ; Butterworth-Heinemann, 1997
Availability: Items available for loan: Akademia (1)Call number: 658.8 WIL.

6.
Mission and business philosophy / Andrew Campbell and Kiran Tawadey. by Series: Management readers
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Oxford : Butterworth-Heinemann, c1992
Availability: Items available for loan: Akademia (1)Call number: 302.3 CAM.

7.
The practice of advertising / edited by Norman A. Hart. by Series: Marketing series
Edition: Third edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : Butterworth Heinemann, 1990
Availability: Items available for loan: Akademia (1)Call number: 659.1 PRA.

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