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	1.	Loyalty.com : customer relationship management in the new era of Internet marketing / Frederick Newell. by Newell, Frederick, 1926- [author] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York : McGraw-Hill, c2000 Online resources: Table of contents Table of contents Table of contents to access electronic resource Availability: Items available for loan: Akademia (1)Call number: 658.8 NEW. Add to cart (remove)
	2.	Customer equity : building and managing relationships as valuable assets / Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas. by Blattberg, Robert C, 1942- [author] Getz, Gary, 1955- [author] Thomas, Jacquelyn S, 1969- [author] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Boston, Mass. : Harvard Business School Press, c2001 Availability: Items available for loan: Akademia (1)Call number: 658.8 BLA. Add to cart (remove)

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