Mattelart, Armand.

Advertising international : the privatisation of public space / Armand Mattelart ; translated by Michael Chanan. - Revised English language edition. - London ; New York : Routledge, 1991. - xiii, 242 pages ; 25 cm. - Comedia . - Comedia. .

"A Comedia book."

0415050634 9780415050630 0415050642 9780415050647


Advertising.
Advertising agencies.
International business enterprises.
Advertising--Social aspects.
Communication, International.
Intercultural communication.
Publicity.

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