TY - BOOK AU - Cateora,Philip R. AU - Graham,John L. TI - International marketing T2 - The McGraw-Hill/Irwin series in marketing SN - 0072398841 U1 - 658.8 15 PY - 2002/// CY - New York PB - Irwin McGraw-Hill KW - Export marketing KW - International business enterprises ER -