TY - BOOK AU - Bingham,Frank G. AU - Gomes,Roger AU - Knowles,Patricia A. TI - Business marketing T2 - McGraw-Hill/Irwin series in marketing SN - 0072859113 U1 - 658.8 15 PY - 2005/// CY - Boston PB - McGraw-Hill/Irwin KW - Industrial marketing KW - Management KW - Industrial procurement ER -