Bingham, Frank G.
Business marketing.
- Third edition / Frank G. Bingham, Jr., Roger Gomes, Patricia A. Knowles.
- Boston : McGraw-Hill/Irwin, ©2005.
- xv, 475 pages : illustrations ; 26 cm.
- McGraw-Hill/Irwin series in marketing .
- McGraw-Hill/Irwin series in marketing .
0072859113 9780072859119 0071112529 9780071112529 0071243968 9780071243964
Industrial marketing
Industrial marketing--Management
Industrial procurement--Management
658.8