Bingham, Frank G.

Business marketing. - Third edition / Frank G. Bingham, Jr., Roger Gomes, Patricia A. Knowles. - Boston : McGraw-Hill/Irwin, ©2005. - xv, 475 pages : illustrations ; 26 cm. - McGraw-Hill/Irwin series in marketing . - McGraw-Hill/Irwin series in marketing .

0072859113 9780072859119 0071112529 9780071112529 0071243968 9780071243964


Industrial marketing
Industrial marketing--Management
Industrial procurement--Management

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