TY  - BOOK
AU  - McDaniel,Carl
AU  - Hair,Joseph F.
AU  - Lamb,Charles W.
TI  - Introduction to marketing
SN  - 9780324544015
U1  - 658.8 Abridged edition 15
PY  - 2008///
CY  - Mason, Ohio
PB  - South-Western
KW  - Marketing
KW  - Management
ER  -