McDaniel, Carl. <br/><br/>
Introduction to marketing / 
Carl McDaniel, Charles W. Lamb, Joseph F. Hair. 
 - 9th International student edition. 
 - Mason, Ohio :  South-Western ,  c2008. 
 - 671 pages :  illustrations ;  28 cm 
<br/><br/><label>ISBN: </label>9780324544015 0324544014 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8