Laforet, Sylvie. <br/><br/>
Managing brands :  a contemporary perspective / 
Sylvie Laforet. 
 - Maidenhead, Berks. :  McGraw-Hill Higher Education,  c2010. 
 - xxiv, 412 pages :  illustrations ;  27 cm 
<br/><br/><label>ISBN: </label>9780077117481 0077117484 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management.<br/>Brand name products--Valuation.
<br/><br/><label>Dewey Class. No.: </label>658.8