Belch, George E.  1951- <br/><br/>
Advertising and promotion :  an integrated marketing communications perspective / 
George E. Belch & Michael A. Belch. 
 - Fifth edition. 
 - Boston, Mass. :  Irwin/McGraw-Hill,  c2001. 
 - xx, 795, GL13, EN22, CR3, IN19 pages ;  ol. illustrations ; 29 cm. 
 - Irwin/McGraw-Hill series in marketing .
 - Irwin/McGraw-Hill series in marketing. .
<br/><br/><label>ISBN: </label>0071180265 9780071180269 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Sales promotion.<br/>Communication in marketing.<br/>Publicity.
<br/><br/><label>Dewey Class. No.: </label>659.1