Jobber, David.  1947- <br/><br/>
Foundations of marketing / 
David Jobber and John Fahy. 
 - Third edition. 
 - Maidenhead :  McGraw-Hill Higher Education,  c2009. 
 - xxv, 363 pages :  illustrations ;  27 cm 
<br/><br/><label>ISBN: </label>9780077121907 0077121902 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8