Blattberg, Robert C.,  1942- <br/><br/>
Customer equity :  building and managing relationships as valuable assets / 
Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas. 
 - Boston, Mass. :  Harvard Business School Press,  c2001. 
 - xix, 228 pages :  illustrations ;  24 cm 
<br/><br/><label>ISBN: </label>0875847641 9780875847641 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing.<br/>Customer services--Marketing.<br/>Customer relations.<br/>Customer loyalty.
<br/><br/><label>Dewey Class. No.: </label>658.8