TY - BOOK AU - Van Staden,Elise AU - Marx,Susan AU - Erasmus-Kritzinger,Lisel TI - Corporate communication: getting the message across in business SN - 0627026184 AV - HF5718.V377 2007 U1 - 658.45 21 PY - 2007/// CY - Pretoria PB - Van Schaik KW - Business communication KW - Communication dans l'entreprise KW - fast N1 - Includes bibliographical references; Section 1: Aspects of communication. The role of language -- The nature of communication in organisations -- Interpersonal communication skills -- The role of culture -- Body language -- Section 2: Applying communication principles in business. Persuasion -- Negotiation -- Writing skills -- Writing reports -- Meetings and meeting procedures -- Section 3: Combining it all: speaking out. Formal presentations -- Visual aids -- Facing the media ER -