TY  - BOOK
AU  - Webster,Frederick E.
TI  - Market-driven management: using the new marketing concept to create a customer-oriented company 
T2  - The portable MBA series
SN  - 0471595764
U1  - 658.8 Abridged edition 15
PY  - 1994///
CY  - New York
PB  - John Wiley
KW  - Marketing
KW  - Management
KW  - Consumer satisfaction
ER  -