TY  - BOOK
AU  - McCarthy,E.Jerome
TI  - Basic marketing: a managerial approach 
SN  - 0256017476
U1  - 658.8 Abridged edition 15
PY  - 1975///
CY  - Homewood, Ill.
PB  - R.D. Irwin
KW  - Marketing
KW  - Management
ER  -