McCarthy, E. Jerome <br/><br/>
Basic marketing :  a managerial approach / 
E. Jerome McCarthy. 
 - Fifth edition. 
 - Homewood, Ill. :  R.D. Irwin,  1975. 
 - xvi, 694 pages :  illustrations ;  25 cm 
<br/><br/><label>ISBN: </label>0256017476 0256015678 9780256015676 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8