Newell, Frederick,  1926- <br/><br/>
Loyalty.com :  customer relationship management in the new era of Internet marketing / 
Frederick Newell. 
 - New York :  McGraw-Hill,  c2000. 
 - xx, 325 pages ;  24 cm 
<br/><br/><label>ISBN: </label>0071357750 9780071357753 0071371478 9780071371476 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.<br/>Customer relations.<br/>Public relations.<br/>Commerce.<br/>Customer loyalty.
<br/><br/><label>Dewey Class. No.: </label>658.8