TY  - BOOK
AU  - Kotler,Philip
TI  - Kotler on marketing: how to create, win, and dominate markets 
SN  - 0684860473
U1  - 658.8 Abridged edition 15
PY  - 1999///
CY  - New York
PB  - Free Press
KW  - Marketing
KW  - Management
ER  -